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Josh Nagel Productions

Applebee’s

Director of PhotographyNational Brand / Commercial

“All You Can Eat Boneless” promo campaign.

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A sorority house, four sauces, sixteen hours

Applebee’s “University” campaign: each boneless sauce became a different sorority, each with its own distinct aesthetic — hot, spicy, sassy, sweet chili. The shoot rented a mansion in New Jersey and transformed it into a sorority house.

This was a multi-level production. Video village had a dozen people in the room watching in real time, working from a fast-moving shot list, across a sixteen-hour day. Josh shot as Director of Photography while the team stayed in sync with Applebee’s and Gray Media Agency’s vision.

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Behind the scenes

A tiered display of Applebee's boneless wings at an “Applebee's University” branded campus event, part of the AYCE Rush campaign.

Montclair, New Jersey production

A camera operator works with a gimbal beside the dining-table set on an Applebee’s production.
Food is arranged on tiered plates on the pink set for an Applebee’s production.
A camera operator films performers beside a tall window during the Applebee’s shoot.

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