Campbell’s Soup Sales Were Declining. So It Redesigned Its Iconic Can.
Client: The Wall Street Journal / Campbell’s
Watch the film on WSJ.com →
Hosted externally — not embedded on this site, per rights holder.
Behind the scenes
Source: Facebook
Filmed at the Campbell’s facility in Napoleon, Ohio
The Wall Street Journal commissioned a video on why Campbell’s redesigned its iconic soup can. Josh was hired directly by WSJ as Director of Photography and filmed at the Campbell’s facility in Napoleon, Ohio.
The shoot captured both the plant environment and the products themselves for social distribution, plus footage that integrated directly into the finished WSJ piece — the main project priority.
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